This library is designed for marketing teams who need to move fast without sacrificing quality. These prompts act as thinking frameworks while you own accuracy, judgment, and brand alignment. Use them as an enablement layer to accelerate your work.
How to use this library
Browse sections by use case
Copy the prompt and customize the variables for your needs
Iterate based on output quality and your goals
Add context upfront. Include relevant files, audience, keywords, tone, style, and constraints.
Pick the right model for the job.
Use Claude for long-form thinking and content. Use ChatGPT or Claude for copy. Use ChatGPT or Gemini for research.
Sample prompt using GRACE
GOAL
Create a marketing email for a new coffee subscription service
ROLE
You are an experienced email marketing copywriter specializing in food and beverage brands
AUDIENCE
Busy professionals aged 25-40
Value convenience and quality
Already coffee enthusiasts who buy premium beans
CONSTRAINTS
Keep email to 150-200 words
Must include a subject line
Include one clear call-to-action button
Brand voice: friendly, energetic, approachable (not corporate)
EXAMPLES
Subject line style: "Your Morning Just Got an Upgrade"
Tone reference: "Hey there, coffee lover! Imagine waking up to..." (conversational, not stuffy)
Prompts for understanding your market, customers, and competitive landscape more deeply.
Use ChatGPT Deep research or Gemini Deep Research preferably.
Industry research
You are a trusted industry research analyst.
Your task: produce a concise, actionable industry briefing for the verticals specified below. Maintain high quality: rely on recent, credible sources; organise clearly; avoid filler.
Instructions:
I will provide the "Industry/Niche" (e.g., "AI tools for B2B marketing"). Based on that, gather and summarise the most important developments in the last [30 days], the emerging signals, ongoing expert/community conversations, and practical take‑aways.
Present your output in four main sections:
- Key Stories: A table of the most important recent news/updates (with date, source, summary, relevance)
- Emerging Trends: A table showing new and growing shifts or signals (what's happening, why it matters, who's involved)
- Conversations & Insights: A table summarising what experts, influencers or communities are discussing (platform, quote/summary, implication)
- Quick Take‑aways: A list of 3‑5 actionable conclusions or recommendations I can act on immediately.
Formatting Guidelines:
Use tables for the first three sections (with clear column headings).
Use bullet or numbered list for Quick Take‑aways.
Include source links for each item in tables.
Be objective, clear and succinct — your language should feel like an analyst's weekly executive brief.
Industry: [Industry/Niche]
ICP generator
Act as a senior B2B GTM strategist and customer research strategist specializing in creating actionable Ideal Customer Profiles.
I am building a product called [Product name] ([website link]). It [what the product does] for [who it's for], and [what problems it solves]
Identify 2–3 Ideal Customer Profiles that are most likely to buy this product in the first 12–24 months.
For each ICP, clearly outline:
- Company type & industry
- Company stage (e.g., seed, Series A–C, bootstrapped, enterprise)
- Revenue range
- Employee size
- Geography
- Buying maturity (early adopter vs conservative)
- Primary business goals
- Key KPIs they are measured on
- Current pain points (what is broken today)
- What "good" looks like for them
- Why existing solutions fail them
- Why now is the right time for this product
- Buying triggers and internal catalysts
- Typical buying cycle and stakeholders
Keep the output realistic, opinionated, and grounded in actual market understanding and B2B buying behavior.
Persona generator
For each ICP, define 1–2 core buyer/user personas.
For each persona, include:
- Role & seniority
- What they are responsible for day-to-day
- Their top 3 goals
- Their biggest frustrations
- What keeps them up at night
- KPIs and success metrics
- How they currently solve the problem
- Emotional drivers (fear, ambition, status, safety, speed, etc.)
- Objections they will have to this product
- What messaging will resonate most with them
- How they influence or make buying decisions
Keep the output realistic, opinionated, and grounded in actual market understanding and B2B buying behavior.
Competitive analysis
ROLE
You are a competitive intelligence specialist and market analyst with expertise in identifying positioning gaps and market opportunities.
INDUSTRY LANDSCAPE
[Product name] is a [market/category] for [who it's for] and it [what the product does].
CONTEXT
I want to identify gaps in our competitors' messaging and positioning to find opportunities we can own in the market.
COMPETITOR INFORMATION
[Competitor 1, website]
[Competitor 2, website]
[Competitor 3, website]
TASK
Analyze competitor messaging to identify positioning gaps and create a market opportunity strategy. Please help me analyze the competitors in the following areas:
1. Positioning & Messaging
- What do they claim is their main value?
- What customer pain points are they emphasizing?
- Who are they targeting?
2. Product Strategy
- What key features do they highlight?
- What differentiators do they focus on?
- Any recent product updates?
3. Pricing & Business Model
- How is their pricing structured?
- Are there any hidden tactics?
- How does it compare to our pricing?
4. Growth & Marketing Tactics
- What channels are they using?
- What SEO/ads/content strategies stand out?
- Any recent campaigns or partnerships?
5. Customer Sentiment
- What are users loving or hating in reviews?
- Any recurring feature requests or complaints?
6. Strategic Gaps
- What are they NOT doing?
- Where do they seem vulnerable?
7. Opportunities for Us
- What positioning angles would clearly differentiate us?
- What unmet needs could we address?
OUTPUT FORMAT
Format each of the above areas as columns in a table and each competitor in a row. Ground the information based on actual data.
Customer interview analysis
Task: Analyze these customer interview notes and extract marketing insights.
Research question: [RESEARCH_QUESTION]
Interview notes: [INTERVIEW_NOTES]
Extract and organize:
- Key pain points (verbatim quotes preferred)
- Jobs to be done
- Decision criteria & buying process
- Language & terminology customers use
- Objections or concerns mentioned
- Moments of delight or frustration
- Competitive alternatives considered
Then provide:
- Top 3 messaging insights
- Recommended positioning adjustments
- Content ideas based on unmet needs
- Questions we should ask in future interviews
Present findings in a format ready to share with the product and marketing team.
Note: Use Claude for best results
Narrative development
ROLE
You are a StoryBrand-certified brand strategist. You create clear, customer-first brand stories using Donald Miller's StoryBrand Framework—where the customer is the hero and the brand is the guide.
You prioritize:
- Clarity over cleverness
- Specificity over abstraction
- Outcomes over features
- Customer transformation over brand ego
TASK
Create a complete StoryBrand-aligned brand story system that clearly explains:
- Who the customer is
- What problem they're stuck with
- Why it matters
- How we help
- What success looks like (and what failure looks like if they don't act)
This story must be usable across:
- Website
- Sales decks & demos
- Content & founder-led marketing
INPUT
- Company name: [Name]
- Category / market: [Market]
- Primary product or service: [If there are multiple products, share each of them followed by a ',']
- Target Customer: (Hero)
- Primary ICP: [Distributed marketing teams in enterprise companies, etc.]
- Primary persona (role + context): [CMOs whose primary KPI involves increasing pipeline by x%]
- What they want most right now:
- The Problem: [Problem you're solving]
- Your Solution: [Your approach to solving your problem]
- Differentiation: [What makes you different from the alternatives]
STORYBRAND FRAMEWORK (DO NOT DEVIATE)
Build the story using this exact sequence:
- A Character (customer)
- Has a Problem
- Meets a Guide
- Who Gives Them a Plan
- And Calls Them to Action
- That Helps Them Avoid Failure
- And Ends in Success
- Resulting in Transformation
OUTPUT STRUCTURE
Core Story
1. The Hero
- Who they are
- What stage they're in
- What they're trying to achieve
2. The Problem
- External problem
- Internal frustration
- Philosophical injustice
3. The Guide (Us)
- Empathy statement ("We understand how frustrating it is to…")
- Authority statement ("That's why we've helped…")
4. The Plan
List a simple 3–5 step plan that:
- Reduces confusion
- Removes risk
- Feels achievable
5. Call to Action
- Direct CTA: (Start, Book, Try)
- Transitional CTA: (Learn more, Watch, Download)
6. Avoiding Failure
- What happens if they don't act
- Cost of inaction
- Risks of staying stuck
7. Success
- Tangible success (business or life outcome)
- Emotional success (how they feel)
8. Transformation
- Describe the identity shift:
- From → To
OUTPUTS
One-Liner
- Create a single sentence using this formula:
- We help [HERO] who struggle with [PROBLEM] by [PLAN], so they can [SUCCESS] instead of [FAILURE].
Full Version (300–400 words)
- Customer-led narrative
- Brand appears only as the guide
- Clear beginning → middle → end
- No jargon, no hype
Medium Version (150–200 words)
- About page
- Pitch decks
- Founder intros
Short Version (50–75 words)
- Elevator pitch
- Social bios
- Openers
Website Story Map
- Homepage Flow
- Problem-led hero section
- Clear value proposition
- Plan
- Proof
- Call to action
Product Pages
- Problem → Solution → Outcome mapping
Positioning development
You are April Dunford in AI form.
Show me five positioning statements for [Product name], a [brief description] [target role] achieve [goal] — one aspirational, one technical, one ROI-driven, one product-led, and one emotion-based.
Also share the following:
- Polished 'For / We Help / Unlike' statement.
- 3 quantifiable differentiators.
- 2 competitor traps to set.
- Key proof (customers, stats) per differentiator.
Messaging builder
ROLE
You are an experienced B2B messaging strategist who creates clear, buyer-centric messaging that sales, marketing, and founders can use consistently.
TASK
Create a concise B2B messaging hierarchy that clarifies what we do, who it's for, why it matters, and why we win.
FINAL GOAL
Messaging that a sales rep can explain in 30 seconds and a buyer instantly understands.
INPUTS
- Company:[Name]
- Product / category: [Category]
- Primary ICP (role + company type): [ICP + Persona]
- Core problem we solve: [Problem in one statement]
- Key differentiators (max 3): [Three differentiators]
OUTPUT (USE THIS STRUCTURE)
- Primary Message – One sentence that clearly states who it's for + problem + outcome.
- Supporting Pillars (3 max) – Each = benefit → business impact.
- ICP-Specific Angle – How this message resonates for the primary buyer.
- Proof Points – Metrics, results, or credibility signals that back the claims.
- Competitive Contrast – Why this beats alternatives (short, factual).
- Sales Version – How a rep explains this in one breath.
- Website Version – Homepage-ready headline + subhead.
RULES
- B2B, outcome-driven, no fluff
- Avoid brand ego and vague claims
- Optimize for clarity, memorability, and repeatability
Value proposition builder
ROLE
You are a B2B value proposition strategist focused on clarity, differentiation, and buyer impact.
TASK
Create 3 bold value propositions (≤75 characters each) that clearly state outcome over features.
INPUTS
- Company:[Name]
- Product / category: [Category]
- Primary ICP (role + company type): [ICP + Persona]
- Core problem we solve: [Problem in one statement]
- Key differentiators (max 3): [Three differentiators]
OUTPUT (USE THIS STRUCTURE)
For each value prop:
- Value Prop: (≤75 chars, bold, outcome-led)
- Who it's for: (ICP)
- Why it wins: (1-line differentiation)
- Proof: (metric, result, or credibility signal — if available)
RULES
- B2B only, no fluff, no vague claims
- Optimize for buyers, sales reps, and homepage clarity
Packaging analysis
You are a pricing strategist and competitive analyst. I need you to conduct pricing and packaging research on my competitors.
MY PRODUCT/SERVICE: [Description]
MY CURRENT PRICING APPROACH: [Brief description, or "exploring pricing strategy"]
COMPETITORS:
- [Competitor 1 URL]
- [Competitor 2 URL]
- [Competitor 3 URL]
- [Competitor 4 URL]
RESEARCH REQUIREMENTS:
For each competitor, investigate their pricing approach:
1. PRICING PAGE ANALYSIS
- Navigate to their pricing page
- Document their pricing tiers/plans
- Note what's included in each tier
- Identify their pricing model (per user, per month, usage-based, etc.)
- Look for annual vs. monthly pricing options
- Note any discounts, free trials, or freemium offers
2. PACKAGING STRATEGY
- How many tiers do they offer?
- What features are used to differentiate tiers?
- What features are gated to higher plans?
- How do they position each tier (who it's for)?
- Any enterprise/custom pricing tiers?
3. PRICING PAGE ELEMENTS
- How transparent is their pricing?
- What comparison tools or calculators do they provide?
- Social proof or trust signals on the pricing page
- How do they handle "Contact Sales" vs. self-serve?
4. VALUE COMMUNICATION
- How do they justify their pricing?
- ROI calculators or value statements
- Guarantees or trial offers
If pricing is not publicly available, note this and look for any pricing hints in their marketing materials or case studies.
DELIVERABLE:
Pricing Comparison Table:
Create a table showing:
- Competitor name
- Pricing model type
- Number of tiers
- Starting price point (if visible)
- Key differentiating features by tier
- Notable packaging decisions
Analysis & Insights:
- Common pricing model in the category
- Range of pricing (low to high)
- Most common tier structure (2-tier, 3-tier, 4-tier)
- Features most often used to differentiate tiers
- Pricing transparency level (fully public, partially hidden, contact-only)
Strategic Recommendations:
- Suggested pricing model for my product
- Optimal number of tiers based on market
- Features to use for tier differentiation
- Pricing positioning strategy (premium, value, mid-market)
- Specific tactical ideas (e.g., freemium opportunity, trial length, annual discount structure)
Be thorough in examining their pricing pages and any supporting materials (FAQs, comparison pages, etc.).
General instructions to make your content sound human
# ROLE
You are a B2B writer focused on clarity, precision, and outcomes.
# TASK
Write content using clear, simple language. Mix sentence length like an experience copywriter would. Active voice only. Practical insights only.
# STYLE RULES
- Write for the reader. Use you and your.
- Be spartan. Remove filler, metaphors, clichés, and generalizations.
- Support claims with data or concrete examples when available.
- Use bullet points for social-style outputs.
- Avoid passive voice, setup language, warnings, notes, or conclusions.
# HARD CONSTRAINTS
Do not use em dashes, semicolons, markdown, asterisks, hashtags, or the banned words list. Use only periods and commas.
# FINAL CHECK
Review the output. If any rule is violated, rewrite before responding.
LinkedIn thought leadership/POV posts
ROLE
You are my LinkedIn content strategist. Create one high-impact, thought leadership post optimized for reach and engagement.
INPUTS
- Topic
- Audience and goal
- Reference style 1
- Reference style 2
- Uploaded source material
TASK
Distill the uploads into one infographic-style LinkedIn post. No CTA. No files. One output only.
CONTENT RULES
- Neutral, confident tone. Active voice. Short sentences.
- Mix utility and authority in every section. Frameworks, steps, metrics, proof.
- Address the reader as you and your. No hype. No CTA.
OUTPUT
- A single, scannable post. 450 to 800 words.
- A reader acts without extra research.
Blog content
ROLE
You are a practical B2B blog writer. You explain complex ideas clearly and focus on real-world application.
INPUTS
- Blog type: [How-to, POV, announcement, product updates, etc.]
- Core subject: [Topic]
- Target audience: [Role and industry]
- Context: [Why this matters now]
TASK
Write one clear, actionable blog post tailored to the chosen blog type and audience.
STRUCTURE
- Clear headline stating the outcome or insight
- Short intro explaining what this is and why it matters
- 3 to 5 core sections based on the blog type
- Practical examples or tips in each section
- Concise closing that reinforces the main takeaway
BLOG TYPE RULES
- Impact. Explain what changed, who it affects, and what readers should do next.
- Takeaways. Summarize key ideas, then show how readers apply them in their work.
- Misconceptions. State each misconception clearly, then correct it with facts.
- Process. Break the task into steps, then share efficiency tips and pitfalls.
- Overview. Explain benefits, who it suits, how to start, and what tools are needed.
STYLE RULES
- Clear, simple language
- Short sentences
- Active voice
- No fluff or hype
- Practical and specific
- Address the reader as you and your
OUTPUT
One focused blog post.
Readable, skimmable, and useful without extra research.
Landing page content
ROLE
You are a senior conversion copywriter and UX strategist for SaaS and B2B landing pages.
Your job is to generate a complete, high-conversion landing page focused on one primary action. Use proven persuasion frameworks where relevant, but prioritize clarity, flow, and scannability. Write for web. Optimize for mobile-first, single-column layouts.
REQUIRED INPUTS
Product Name: []
Company Name: []
Target Audience: []
Core Pain Point: []
Key Differentiators: []
Tone: []
Primary CTA Label: []
Proof or Results: []
Brand Voice Notes (optional)
TASK
Create a full landing page that converts a first-time visitor into a qualified action.
The page should clearly answer:
- What problem you solve
- Why it matters now
- Why this solution works better
- Why the visitor should act
PAGE STRUCTURE
Hero Section
- Headline using Problem → Tension → Outcome
- Subheadline expanding the core value using "you" language
- Up to 3 benefit bullets focused on outcomes
- Visual idea. Describe a looping GIF or short product clip
- Primary CTA using the provided label
- One concise trust signal below the CTA
Problem Section
- Headline calling out the main pain
- Short copy describing real frustrations and consequences
Solution and Benefits
- Intro positioning the product as the solution
- 5 to 6 feature-to-benefit blocks
Each block: short heading plus clear business value
Social Proof and Trust
- Headline signaling credibility
- Logo placeholders
- 1 to 2 short testimonials with metrics
- Optional security or compliance note
Differentiation
- Headline explaining why this product
- Short paragraph highlighting what makes it meaningfully different
FAQ
- Headline setting reassurance
- 5 to 6 practical objections with clear answers
Final CTA
- Headline reinforcing urgency or value
- Primary CTA
- Optional supporting text
STYLE & TONE
- Clear, direct, outcome-focused
- Active voice and you-language
- Short sentences and scannable structure
- Avoid hype, jargon, and vague claims
OUTPUT
Full landing page copy with labeled sections ready for design handoff.
Case study writing
ROLE
You are a B2B case study writer who turns customer results into compelling evidence that drives buyer confidence.
REQUIRED INPUTS
- Customer name: []
- Company type & industry: []
- Challenge/pain point: []
- Solution used (product + approach): []
- Results (quantified): []
- Notable quote from customer: []
TASK
Write a concise, scannable B2B case study that shows clear before/after transformation.
STRUCTURE
Title
- [Customer Name] + [Outcome] using [Product/Solution]
Example: "Acme Corp reduced sales cycle time by 40% using [Product]"
Overview (2-3 sentences)
- Who the customer is
- What they struggled with
- What changed
Challenge (3-4 sentences)
- Describe the problem in detail
- Include business impact or cost
- Show urgency or consequences
Solution (4-5 sentences)
- How they implemented your product
- Key features or approach used
- Why this approach worked for them
Results (bullet list + short paragraph)
- 3-5 measurable outcomes
- Include metrics, timelines, and impact
- Add one customer quote
Takeaway (2 sentences)
- What made this successful
- Who else this applies to
STYLE
- Clear, factual, outcome-focused
- Use data and specifics
- Avoid marketing fluff
- Focus on transformation
OUTPUT
One complete case study ready to publish.
Product copy
ROLE
You are a product copywriter who turns features into customer value.
REQUIRED INPUTS
- Product name: []
- Target user: []
- Core features (3-5): []
- Main customer pain point: []
- Differentiation: []
TASK
Write clear, concise product copy that shows value first, features second.
STRUCTURE
Product Headline
- Outcome-focused (what the user achieves)
- Under 10 words
Subheadline
- Expand on value using "you" language
- 15-20 words
Feature Blocks (3-5)
For each feature:
- Benefit-led heading (outcome)
- 2-3 sentence explanation
- Focus on "what it means for you"
How It Works (optional, if product is complex)
- 3-step process
- Each step: short heading + 1 sentence
CTA
- Action-oriented button copy
- Supporting text (optional, 1 sentence)
STYLE
- Lead with value, not features
- Use active voice and "you" language
- Short sentences
- Avoid jargon
- Focus on outcomes
OUTPUT
Complete product copy ready for a product page or feature launch.