Marketing Campaigns: Orchestrate every campaign from one workspace

The best marketing teams have already built sophisticated AI workflows to create marketing campaigns. A Claude Project might include brand guidelines, product documentation, audience profiles, custom skills, and connected tools for research. Teams use it to monitor competitors, compare website messaging, analyze content gaps, generate email campaigns, build HTML assets, and review drafts before publishing.

These setups make individual tasks faster. But campaigns constantly evolve over time. What was relevant last week may not hold this week. Marketers still have to refine positioning, add fresh research, and adjust messaging.

Marketing Campaigns in Magi give every initiative its own workspace that continuously learns. The Research Agent expands the campaign's knowledge with fresh research. Every Magi agent builds on that intelligence, ensuring strategy, content, and creative evolve alongside the campaign instead of relying on a static brief.

What are Marketing Campaigns in Magi?

Marketing Campaigns bring the entire campaign workflow into Magi. The brief, research, messaging, and campaign guardrails all live in one place, so the same context used to plan the campaign is also used to create it. Teams can generate content, visuals, and publish assets directly from the campaign itself.

Every time you create a draft in Magi, AI agents pull from the same campaign context.

The result is faster execution and greater consistency. Every asset is grounded in the same strategy, and small teams can launch and manage far more campaigns without relying on lengthy handoffs or growing headcount.

Build and manage Marketing Campaigns from one workspace

Define the scope

Defining campaign scope means getting specific about three things: the brand, the product, and the ideal customer profile (ICP). While you may sell multiple products to different audiences, a single marketing campaign should focus on a clear combination of these elements.

Brand: Comprises what the company stands for, how it positions itself in the market, and the voice it wants to communicate. This ensures every message feels consistent and reinforces the same identity.

Product: Be clear about which product, feature, or service the campaign is promoting. Identify the core value it delivers, the problems it solves, and what makes it different from competing options.

Ideal customer profile (ICP): Instead of targeting everyone who could use the product, identify the specific audience the campaign is meant to reach. Consider factors like company size, industry, job title, responsibilities, pain points, goals, and buying triggers. The more focused the ICP, the more relevant and persuasive the campaign can be.

Create a campaign brief that sets the foundation for every asset

A Campaign brief in Magi defines:

• what the campaign is about

• what it’s trying to achieve

Alongside the research topics you define, the campaign brief guides the Research Agent and gives every Magi agent the shared context it needs to create content and visuals that stay aligned with the campaign's strategy and goals.

While every team structures campaigns differently, the strongest briefs typically include:

Campaign Bill of Materials

• Objective: Outcome this campaign will help accomplish

• Audience: The people this campaign is meant to reach.

• Core narrative: The central message the campaign should reinforce.

• Key messaging pillars & proof points: The claims, evidence, customer stories, or product capabilities every asset should emphasize.

• Industry context: Important market dynamics, trends, pain points, or domain knowledge that help explain why this campaign matters.

• Barriers & objections: Buyer objections the campaign should address.

• Messaging guardrails: What's in scope, what's out of scope, required terminology and positioning guidance.

Magi is flexible enough to support different planning styles, from simple content goals to detailed GTM playbooks. The important part is giving the AI enough context to understand what you’re trying to accomplish and what should guide every asset it creates.

Keep every campaign backed by fresh research

Define the topics you want tracked for this campaign, and Magi’s Research Agent runs deep research against them automatically, every week.

Every campaign is different, but good research topics usually answer questions like:

• What market shifts could affect this campaign?

• What are our target buyers looking for?

• What are competitors launching?

• What sales objections should this campaign address?

• Which experts are talking about this niche?

For example, imagine you're launching a new AI-powered feature for B2B sales teams. Your campaign research might track questions like:

• How are budget constraints and AI adoption affecting pipeline growth and product adoption?

• What are SaaS leaders (CMOs, CROs, Product Leaders, Customer Success) identifying as their biggest growth and customer retention challenges?

• What are software users and practitioners sharing online (Reddit, Hacker News, G2 reviews) about pricing, feature gaps, implementation challenges, and vendor support?

Change a topic and the next cycle picks it up. This runs separately from your workspace’s ongoing market-level research, which continuously scrapes competitor and influencer content regardless of any single campaign.

Use trusted sources for every campaign

Every campaign has its own approved and excluded sources. Set them once and every research pass for that campaign respects the list, so research is only from sources you trust. Research can span market trends, customer sentiment, competitor activity, and technical expertise.

For instance, if you're running a product launch campaign you will approve only your company website, changelog, blog, and help center while excluding competitor sites entirely. This keeps research focused on your product's capabilities and messaging.

If you're running a competitive awareness campaign, you can include competitor websites and publications so research tracks their announcements, positioning, and updates alongside your own.

Assign roles to your team

Add workspace members to a campaign and assign roles, so it’s clear who owns what without a separate spreadsheet or Slack thread.

Generate content with campaign context

Select a campaign before creating content. Every Magi agent uses its brief, audience, ICP, messaging, and research to produce content that's aligned with your strategy and tailored to your audience.

This is because people don't experience your marketing one piece at a time. The cumulative effect is important. They might see a LinkedIn post, visit a landing page and later open an email.

When each piece is grounded in the same campaign brief, they tell one consistent story instead of sounding like they were created independently.

That's why campaigns are a stronger foundation than individual prompts.

[Video: Select a campaign from the homepage and generate a blog post using its context]

Coming soon: Campaign planning meets your Content Calendar

Campaigns and the Content Calendar are getting connected, so you’ll be able to filter your calendar down to a single campaign and see both what’s planned and what’s already shipped against it. The calendar will become a campaign-level view of execution.

5 types of marketing campaigns you can build in Magi

Strategic messaging campaigns: Define the market narrative you want to own, the messaging pillars that support it, and the mindset shifts you want buyers to make. This works well for category creation, product launches, and positioning campaigns.

Product or brand campaigns: A product launch consists of weeks of research, planning, and content creation leading up to release. Use a campaign to capture the launch strategy, messaging, audience and proof points while the Research Agent continuously gathers relevant market insights. As the campaign evolves, every Magi agent builds from the latest research, making it easy to produce launch assets.

Industry or vertical campaigns: Tailor messaging to a particular market, such as manufacturing, retail, healthcare, or financial services. These briefs often include industry pain points, objections, buying triggers, competitive positioning, and vertical-specific content themes.

Internal enablement campaigns: Build content for sales, customer success, or product teams rather than external buyers. The brief might cover talk tracks, common objections, competitive guidance, training materials, and the knowledge employees need to communicate consistently.

Ongoing intelligence campaigns: Some campaigns exist purely to monitor a topic over time. For example, you could create a "Competitive Intelligence" campaign with research topics covering competitor launches and pricing changes. Magi's Research Agent updates that campaign every week, accumulating research and insights in one place. When it's time to plan a launch, every Magi agent can build from that continuously updated knowledge instead of starting a fresh research project.

Marketing examples by industry

Cloud security and compliance teams: Scope a campaign to a single advisory or regulatory shift, whitelist the sources that matter, and keep every asset grounded in what’s actually happening in that news cycle.

Fintech and workforce platforms: Run a campaign around a partner launch or a regulatory change, with research topics tuned to what that quarter’s push is actually about.

Health-tech and Series A teams: Keep a founder-led thought leadership campaign running alongside a separate product-launch campaign, each with its own audience and brief.

Developer tools and technical products: Scope a campaign to a specific release or community moment, and let research topics track the exact conversations that launch needs to speak into.

Campaigns are how Magi gives every marketing initiative its own evolving knowledge base. Tools like Claude Projects or ChatGPT can work from uploaded documents and instructions, but the campaign itself doesn't grow. In Magi, the brief evolves, research accumulates every week, and every Magi agent works from the campaign's latest understanding.

See how one campaign powers every asset? Book a demo.

Already on Magi? Login and go to Build > Campaigns.

Frequently Asked Questions