Featuring Deekshaa Nim, Founding brand and visual designer at Magi.
Last updated: August 2026

In short

• A reskin looks like design work. Most of it is content transfer: reading a document's hierarchy and moving each piece into the right slot of a template.

• Deekshaa Nim reskinned 50+ sales and partner collaterals for Payactiv in a month, co-branded with Payactiv's partner UKG, using Claude with the Magi MCP and the Adobe MCP.

• The transfer step takes under 10 minutes per document, timed. By hand the batch would have taken 10 to 20 working days.

• The prompt forbids rewriting or inventing copy. The template is the design. Deekshaa decides the template and runs the final pass; everything between is transfer.

Deekshaa Nim owns Magi's brand identity, its logo, its swag, and most of the personality on its pages. Building identities is the job she took. The part nobody takes a design job for arrives six months after an identity ships: every sell sheet, partner one-pager, and deck built on the old one is now wrong, and someone has to move all of it forward.

For Payactiv, the fintech behind earned wage access, that was 50+ pieces of sales and partner marketing collateral in a month, much of it co-branded with UKG, Payactiv's HR and payroll partner. Same source content, a different template, fifty-plus times.

The manual version is copy-paste: open the old document, open the new template, move the headline, the subhead, each body block, check nothing fell off. Across the batch, that's 10 to 20 working days of a designer's calendar spent on nothing a designer is for. This post is about where the line between what a machine can move and what a designer must decide actually fell, because it's a different place from where most designers put it.

AI becomes useful to a designer when you take design decisions out of its hands

Designers hear "AI" and picture the output: generic layouts, off-palette colours, a logo stretched two pixels wide, a stock hero nobody asked for. Ask a model to design a one-pager and that is roughly what comes back. The objection is correct about what it objects to.

Deekshaa never asks the model to design. The design exists, in an approved Adobe Express template a designer built. The copy exists, in a source document a marketer wrote. Between them sits the labour of moving one into the other without damaging either. That labour has no taste in it. It has attention in it, and attention is what a person runs out of on document thirty-seven.

When the task is limited to transferring content, most of those risks disappear. There’s no layout for AI to get wrong because the layout has already been designed, and there’s no copy for it to rewrite because it’s not allowed to change the source content. That’s the design version of the bigger point in this series: what got automated was simply moving finished information into a new format. That repetitive transfer work was taking up most of the designer’s month.

The designer decides the template and the final result. AI handles everything between.

Ask a designer what part of a reskin is design work and most will say all of it, because they're the one doing all of it. Follow the hours and the answer changes.

Identifying a document's hierarchy, what's the H1, what's a subhead, what's body, what's a callout, is comprehension. Mapping that onto a template's slots is a lookup the template already encodes. Moving copy across unaltered is transcription. Checking every line made it is verification. A brilliant designer and a competent one do those four steps the same way.

Two things do change with the designer. The template: what the hierarchy is, how much copy each slot carries, where the eye lands, how two logos share a page. Designed once, reused fifty times. And the final run-through, where a person sees that a headline broke to three lines, or a body block that fit the old template runs 40 words long in this one.

So the line sits at deciding the layout and judging the result. Everything in between is transfer.

Magi MCP + Adobe MCP turns any source into a reskinning workflow

All three run inside Claude, with the Magi MCP reading from Magi and the Adobe MCP writing into Adobe Express.

Partner-branded collateral from content already in Magi. The Magi MCP reads an existing Payactiv-branded asset, a sell sheet say, and the Adobe MCP writes it into the UKG partner template.

Partner-branded collateral from an existing PDF. Claude reads a Payactiv PDF sell sheet directly; the Adobe MCP writes it into the same template. This is the path for legacy sales collateral that predates Magi.

New collateral in an approved template. The Magi MCP reads Payactiv's brand and marketing context from BrandOS, Claude drafts, and the Adobe MCP places the result in the approved Payactiv template. The marketing brain stays in Magi and the form factor stays approved.

The first two are pure transfer. The third adds generation, constrained by the same BrandOS context Harshini's LinkedIn posts draw from, landed in the same approved design.

The prompt works because it tells AI exactly what it isn't allowed to change

Deekshaa's prompt, generalised from the SafeGrid demo (a fictitious brand that stands in for customer content in Magi's public examples):

Read the uploaded document carefully and identify its content hierarchy, including the H1, H2, subheadings, body copy, and other relevant sections. Then apply that hierarchy to the Magi template and make a one-to-one transfer of the corresponding content. Use the Adobe Express template as the source of truth for the content structure and placement, and the uploaded document as the source of truth for the actual copy.

Do not rewrite, paraphrase, summarize, or invent copy. Preserve the original wording. Use the template instructions to determine where each piece of content should go. Only make minimal formatting or length adjustments where necessary. Flag any content that does not have a clear corresponding place in the template. Deliver the final result as an editable Adobe Express file using the provided template.

Two sources of truth, one for structure and one for copy, mean the model never chooses which to favour. The rewriting ban removes the failure marketers fear most: a model "improving" a claim legal already approved. Flagging orphan content turns the one situation that needs judgment into a question for a human. And "editable file" sets the output as the start of the run-through, not a deliverable.

AI gets the document 90% there. The designer owns the last mile

Claude returns a short report before the file: every source line is on the page, verbatim, no placeholder text left, plus a hierarchy-to-slot mapping showing where each piece landed. Then the Adobe Express file opens, populated, in the target brand.

The run-through happens in Express, on a document that needs a design eye and a copy eye rather than a rebuild. Does this headline land at this width, does the partner logo sit right against ours, is this body block the right length for its slot, does the callout order still tell the story. Fixes happen in the tool she'd have used anyway.

Prompt to editable file is under 10 minutes per document, timed. Across 50+ documents, the machine time is hours; the designer's time went to one template and fifty run-throughs.

The template still has to be designed, and bad copy transfers faithfully

Four limits, because the workflow has them.

It needs a template. Building the UKG template was real design work, and nothing here made it faster. Teams without approved templates have a design job before any of this applies.

It transfers bad copy faithfully. An out-of-date sell sheet becomes an out-of-date sell sheet in a nicer template. The rewriting ban is the right call, since silent edits are worse, but it moves content review upstream, into Magi or the source document.

Flagged content lands back on the designer. When the source has a section the template has no slot for, someone decides whether to add a slot or cut the section.

And the run-through still catches things. Not many. This is why the output is an editable file. Magi's Brand Audit Agent, the subject of the next post, now checks images and logos too, so some of what the eye used to catch gets caught by a rule.

Find the template before you touch the tool

Count the marketing collateral in your organisation still on an old brand identity, an old partner template, an old product name, or a retired tagline. The number lives across sales enablement folders, shared drives, partner portals and someone's desktop, so it's larger than anyone thinks.

Then find the approved template each piece should be in. If there isn't one, that's the design work, and it comes first. If there is, write the rule that keeps the machine off the copy and let it do the moving. Keep the run-through.

Frequently asked questions

What is marketing collateral? Marketing collateral is the set of assets a company produces to support sales and marketing conversations: sell sheets, one-pagers, case studies, brochures, decks, partner co-branded pieces and similar documents. It is reused across many conversations rather than run once like a campaign.

What is the difference between marketing collateral and sales collateral? Sales collateral is the subset of marketing collateral built for use inside an active sales conversation, such as sell sheets, battlecards, pricing one-pagers and competitor comparisons. Marketing collateral is the broader set, including awareness and partner materials. Both share the same reskinning problem when a brand or partner template changes.

How do you reskin marketing collateral quickly when a brand changes? Reskin marketing collateral quickly by separating the transfer of copy from the design of the template. Build one approved template per format, then use a model to read each source document's hierarchy and move the copy into the template without rewriting it. At Magi this takes under 10 minutes per document using Claude with the Magi MCP and the Adobe MCP, against 10 to 20 working days by hand for a 50-document batch.

Can AI be trusted with brand design? AI can be trusted to move approved copy into an approved template without altering either. It should not be trusted to design the template or rewrite the copy, and the workflow described here forbids both. Design decisions stay with the designer: the template and the final run-through.

What is the Adobe MCP? The Adobe MCP is a connector that lets Claude read and write Adobe Express files. In this workflow it takes copy from a source document and writes it into an approved Adobe Express template, returning an editable file rather than a flat export.

What is the Magi MCP? The Magi MCP lets Claude read brand context, campaign context and existing content from Magi, and generate content through Magi. Deekshaa uses it to pull existing Payactiv-branded content or Payactiv's brand context from BrandOS before the Adobe MCP places it in a template.

How does Magi handle co-branded partner collateral? Magi handles co-branded partner collateral by treating the partner template as the destination and existing brand content as the source. For Payactiv and its partner UKG, sell sheets in Magi or in PDF form were written into the UKG Adobe Express template without recreating the content.

What are the best AI tools for designers doing production work? The best AI tools for designers doing production work take transfer off the designer's plate without touching design decisions. Claude with the Adobe MCP moves copy into templates; Magi's BrandOS holds the brand context and visual identity rules; the Brand Audit Agent checks finished assets, including images, against those rules.

About this post. Fourth in The 100x Marketer, a series on how Magi's own team uses the product. Sourced from Deekshaa Nim's recorded workflow episode, the three Payactiv workflow variants as run, and the prompt used in the demo. SafeGrid, shown in the public demo, is a fictitious brand standing in for customer content. Published by Magi HQ, an agentic marketing automation platform for lean B2B teams. Customers include 100ms, Payactiv, Lyric and Accuknox.

TL;DR. Deekshaa Nim, brand and visual designer at Magi, reskinned 50+ pieces of Payactiv sales and partner marketing collateral in a month, much of it co-branded with UKG, using Claude with the Magi MCP and the Adobe MCP. The Adobe Express template is the source of truth for structure, the source document for copy, and the prompt forbids rewriting or inventing. Three variants cover content already in Magi, legacy PDFs, and new collateral drafted from Payactiv's BrandOS context into an approved template. Transfer takes under 10 minutes per document, timed, against 10 to 20 working days by hand. Design decisions stay with the designer: the template, built once, and a run-through on each editable file. A template must exist first, bad copy transfers faithfully, and orphan content is flagged for a human call. Magi's Brand Audit Agent now checks images and logos in finished assets.