How Nexasure runs a full marketing engine with one person and Magi
NexaSure sells managed endpoint security to small and mid-sized businesses. Its lean marketing team drives brand, demand, outreach, and sales support. With Magi’s platform and experts, they ship content and market intelligence at the pace of a much larger team.
- Industry
- Cybersecurity, managed endpoint defense
- Company size
- Growing B2B company selling to SMB and mid-market
- Marketing team
- One marketer on the Magi platform
- Use cases
- LinkedIn, blogs, newsletters, campaigns, competitive intel, battle cards
Build a brand in a crowded security market.
- Nexasure competes with much larger security vendors. Buyers needed to know the name before sales called, and sellers needed fresh intel, with no team to share the load.
Put the brand in Magi and ran marketing on a weekly rhythm.
- BrandOS holds Nexasure's brand kit and five voices. LinkedIn, blogs, campaigns, intel reports, and battle cards each run on a set cadence.
94 LinkedIn posts, 48 intel reports, and prospects starting to reach out.
- Brenda now posts daily, and each piece sounds like Nexasure because it starts from the same brand context.
Daily LinkedIn posts started drawing inbound interest.
Nexasure competes in a crowded security market, and cold outreach lands better when buyers know the name.
Magi’s Research and Ideation Agents surface timely post ideas from what’s happening in security. The team can take an idea to a published post in a few clicks, in the voice of the company or its leaders. Newsletters, webinars, executive talks, and partner launches become campaigns and content across channels. The result: a consistent publishing rhythm that’s already driving prospects to reach out.
BrandOS holds Nexasure's brand kit and five voice profiles, so each post sounds like the person it's from.
Research Agent tracks security news and rival activity, so ideas start from what buyers are reading.
Ideation Agent turns that research into post and blog angles for each campaign.
Campaigns give each webinar, talk, or partner launch one brief, so promo posts, emails, and landing pages stay on message.
LinkedIn publishing sends approved posts directly from Magi to the right company or leader profile.
A steady blog engine keeps NexaSure in the conversation.
Security moves quickly. NexaSure needed a consistent way to turn its expertise and timely market developments into substantive owned content.
The team publishes blogs around the issues its buyers are navigating, from AI security and insider risk to the growing security leadership gap. Nexasure The result: a consistent publishing rhythm that’s already driving prospects to reach out.
BrandOS keeps every asset grounded in NexaSure’s positioning, brand, and voice.
Research Agent tracks relevant security developments and builds the research behind each article.
Ideation Agent turns that research into timely angles aligned to NexaSure’s audience.
Content agent develops each idea into a finished article in NexaSure’s voice.
WordPress publishing sends finished blogs, newsletter editions included, straight to Nexasure's site.
One newsletter now fuels an always-on content engine.
NexaSure already had strong expert perspectives arriving every week. The opportunity was to get more mileage from each one across the brand.
Each newsletter becomes source material for new content, extending timely security perspectives beyond the inbox and across NexaSure’s channels.
BrandOS keeps every asset grounded in NexaSure’s positioning, brand, and voice.
Research Agent adds relevant market context and supporting research to each topic.
Ideation Agent turns newsletter insights into channel-ready content in NexaSure’s voice.
Content agent develops each idea into a finished article in NexaSure’s voice.
HubSpot publishing moves approved newsletters from Magi into HubSpot for distribution.
Sellers get competitive intel while it can still change a deal.
NexaSure’s sellers compete in a crowded security market. Newer reps need competitive context before they’re in a live deal.
Three reports run each week across competitive, partner, and campaign intelligence. Each lands directly in Slack as a PDF, so the team gets the latest intel without logging into Magi. Ten battle cards give sellers the positioning and proof they need in competitive deals, with new cards added as the market changes.
Competitive Intel Agent continuously monitors NexaSure’s competitive landscape and surfaces relevant changes.
Research Agent tracks partners and market developments for the weekly intelligence reports.
Custom templates keep reports and battle cards consistent and easy to update.
Next goal: build deeper engagement in key accounts and verticals.
NexaSure is expanding into FinTech and healthcare with targeted campaigns that engage priority accounts, reach more of the buying group, and turn engagement into pipeline.
"I'm a team of one. With Magi, I look like a team of 25."
"I've been posting on LinkedIn every day, and I really like the content generation engine for LinkedIn. It's just amazing. We're starting to get some inbound interest from that, which is wonderful."
Brenda Johnson
Go-to-Market Evangelist
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