How SciFin built its brand and demand engine in 8 weeks

The traditional agency model doesn't work for the AI era. Brand cycles are long and expensive, and too often end with a brand book rather than a brand put immediately to work. SciFin needed to go from concept to a distinct identity and deploy it across its website, Dreamforce, campaigns, and executive voices on a compressed timeline.

Built the brand in two one-week sprints: Strategy, creative direction, and design developed together, with rapid concepts, feedback, and iteration. Put it to work across every launch surface: The new identity came to life across the website, Dreamforce booth and event creative, launch film, paid campaigns, social, and executive content. Scaled creative production with AI: The brand system became shared context for agents and experts to rapidly create and adapt assets across formats while maintaining creative quality and consistency.

• Magi Concierge: Brand and design experts set the creative bar, guided each sprint, and reviewed what agents produced as execution scaled.

• BrandOS: Encoded SciFin’s brand principles, visual system, and creative direction as shared context that every agent could work from.

The risk with a major event is investing heavily without maximizing the return. For SciFin, the stakes were even higher: Dreamforce was also its market debut. Getting the full ROI meant tightly orchestrating targeted campaigns, executive amplification, paid, event engagement, and follow-up to turn that moment into sustained reach and pipeline.

Built one integrated campaign around Dreamforce: Connected SciFin’s market launch, event presence, paid, social, executive voices, and demand gen around the same narrative and target accounts. Created every asset to surround the event: Produced the booth and floor graphics, launch film, paid creative, social content, executive posts, event collateral, and digital campaign assets as one coordinated system. Turned event attention into demand: Activated targeted campaigns before, during, and after Dreamforce, capturing engagement and moving qualified buyers into follow-up and sales conversations.

• Magi Campaigns: Brought the audience, narrative, goals, channels, and assets into one campaign, keeping every Dreamforce motion connected before, during, and after the event.

• Magi agents: Created campaign content, activated social and executive voices, and adapted assets and messaging across channels throughout the launch.

• Magi Concierge: Brought strategy, creative, and demand gen expertise to orchestrate execution, maintain quality, and adapt as the campaign ran.

SciFin needed to convert launch attention into sustained website traffic. Dreamforce, paid, social, and executive voices all needed to drive buyers back to the new site, extending the impact of the launch beyond the event itself.

Made LinkedIn a core launch channel: Used company, founder, and executive content to carry SciFin’s narrative into the market and drive buyers back to the website. Equipped executive voices with launch content: Created tailored post concepts, drafts, visuals, and campaign assets for each leader, aligned to their expertise and the broader SciFin narrative.

• Employee Advocacy: Used Magi to create personalized content for multiple executive voices, grounded in the campaign context while preserving distinct perspectives.

• LinkedIn publishing: Managed content planning, review, scheduling, and publishing across company and executive profiles.

• Magi Concierge: Developed post concepts, drafts, and creative assets, ensuring quality and consistency across the launch content.