How 100ms built a new market presence and $10M pipeline with Magi
100ms entered a new market, built founder authority, opened new customer acquisition channels, and generated enterprise pipeline without building an in-house marketing team.
- Industry
- AI for healthcare operations
- Company size
- 100 people, Series A
- Marketing team
- Magi, no in-house marketing team
- Use cases
- Founder brand, content, events, demand generation
Breaking into a new enterprise market
- 100ms was entering pharma with a new product, limited market recognition, and enterprise sales cycles of 12–18 months.
Built their marketing engine with Magi
- 100ms used Magi to establish founder presence, run always-on content, launch event campaigns, and build repeatable customer acquisition channels.
$10M in pipeline and conversations with 6 of the top 10 pharma companies.
- Built market credibility, opened new acquisition channels, and gave sales the air cover to move enterprise deals forward.
Built founder authority in a new market
- 450k
- LinkedIn impressions
100ms was pivoting into healthcare and finding its path to product-market fit. Building credibility and staying consistently in front of buyers helped the team learn which segments, use cases, and messages resonated.
Built marketing capacity without building a marketing team. 100ms used Magi to run founder content, campaigns, events, and demand generation, building market presence and customer acquisition while staying lean.
Weekly expert conversations Captured expertise and turned it into reusable context for content and campaigns.
Always-on market research Tracked pharma trends, competitors, and conversations worth joining.
Context-driven ideation Turned company expertise and market signals into fresh angles for 2–5 LinkedIn posts each week.
Adaptive positioning Used market learnings to continuously refine segments, messaging, and content.
Content Agent Turned approved ideas into 2–5 LinkedIn posts each week, tailored to each founder’s voice.
Continuous learning Incorporated founder edits and feedback to improve every new piece of content.
“Every single conversation would translate into some insightful post or a blog, exactly how I would've written it, or even better than how my product managers would've written it.”
Aniket
CEO & Co-Founder
Turned events into a repeatable demand generation channel
- $10M
- pipeline
With 12–18 month enterprise sales cycles, 100ms needed repeatable ways to reach the right buyers, build relationships, and stay in front of them over time. Events were a natural channel, but each one needed to create meaningful engagement and pipeline.
100ms turned every event into an end-to-end demand campaign, with coordinated content, email, social, landing pages, creative, and follow-up. The campaigns drove 100% attendance and helped 100ms start conversations with 6 of the top 10 pharma companies, contributing to $10M in marketing-influenced pipeline.
Campaign planning Built the strategy, audience, messaging, and campaign plan around each event.
Pre-event demand Created coordinated email, social, and content campaigns to drive the right buyers to each event.
Campaign assets Produced landing pages, event creative, booth collateral, videos, and supporting content.
Founder amplification Activated founder voices to build awareness and engagement with target accounts.
Post-event nurture Kept conversations moving with coordinated follow-up content and campaigns.
Continuous learning - Used performance from each event to improve targeting, messaging, and the next campaign.
“They're able to pick up a new segment, which even as founders we are two weeks into understanding, and within two weeks they'll be churning out content and posts almost as if they are the experts.”
Aniket
CEO & Co-Founder
A marketing function that compounds.
100ms now has the foundation to keep building its market presence as it grows. Every founder conversation, market insight, campaign, and customer interaction adds context that makes the next campaign stronger. As 100ms finds new segments and opportunities, it can expand its marketing without rebuilding the function or adding specialists for every new channel. Magi gives the team the capacity to keep experimenting, learning, and scaling what works while staying lean.
"Finally, marketing that runs at the rhythm of the business"
"With Magi, my team can experiment fast and sustain marketing initiatives without trade-offs. Their technology and experts have become our strategic partner, and the impact for 100ms was immediate; our marketing engine runs with the rhythm of the business now."
Kshitij Gupta
CEO & Co-Founder
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