
Think outside the booth
Create premium experiences designed for quality conversations.

Sudheer Bandaru
HivelDescription
At the largest AWS re:Invent ever, how do you rise above the noise? You rethink event marketing by going beyond the booth.
Bold thinking meets high velocity: Hivel created a premium executive limo experience, giving CTOs and engineering leaders a VIP shuttle at AWS re:Invent. It helped position Hivel as "the fast track to engineering excellence".
Instead of competing for attention on a crowded show floor, create a premium touchpoint that targets can't ignore.


Key Takeaways
Competing for attention on a crowded, chaotic conference floor more often than not results in high noise and low-quality interactions with key decision-makers.
Rethink event marketing by creating high-utility touchpoints away from the noise that provide executives with the "breather" they need.
Meet your audience where they are with experiences designed for quality conversations.
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