Break the pattern

Description

Canva disrupts visually. Clay signals insider authority.

Canva’s physically oversized logo.

Clay’s subway ads plastered across New York.

Both ads bend the space they’re in, and in doing so, cement the product truth they want to tell.

Key Takeaways

• Standard physical and digital ad placements are easily ignored by the saturated audience that has learned to scroll past expected marketing messages.

• Disrupt expectations by using unconventional placements or visuals to draw the attention.

• Pattern interruption stops the scroll and creates immediate engagement by delivering your brand truth in a way the audience simply doesn't expect.