Make boring memorable
Bold actions carry your story farther than words ever will.
Aatir Abdul Rauf
vFairsDescription
Ramp wanted to reach a broader audience, especially non-tech finance teams who rarely think about fintech tools.
So they created a moment the whole city stopped to notice. A glass office, Kevin from The Office, and a stunt that traveled far beyond tech.
A clear value for finance teams, delivered in a way no one could miss.
Key Takeaways
Reaching audiences outside your core bubble requires breaking through the perception that the audience is not receptive of your category.
Create a bold, cultural moment that forces your audience to stop and notice your brand.
Use memorable delivery to amplify a simple value proposition exponentially, carrying your story miuch farther than words alone.
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