Scale brand asset management as your team grows
Asset library in Magi keeps approved visuals easy to find and ready to use.
The volume of assets is growing faster than the systems most teams use to govern them. Over 34% of marketing campaigns take two months to launch and 92% involve 10+ stakeholders.
That is where brand asset management quietly becomes an execution liability. When approved visuals are hard to find, it impacts campaign deliverables and timelines. We built Magi's new Asset library so your team lets go of five repositories and manages brand assets in a single operating surface.
What is Magi’s Asset Library?
The core idea is simple: make approved visuals usable at the speed of execution. Instead of treating brand assets like a static archive, Magi's Asset Library is a live design library that organizes logos, images and illustrations your team generates from your brand ontology or uploads from their local systems into searchable collections.
It brings together approved brand and marketing assets on a single Assets page. Your team works from a shared visual source of truth.
How does it help with Brand Asset Management
Brand Kit, collections, favorites, and retrieval all work together. Think of it as the visual memory layer inside BrandOS. Brand Kit stays clean while teams move fast around it.
Brand Kit sits at the center as the approved visual layer. Collections surround it for campaign and team use. Retrieval runs across both through favorites, search, sorting, filtering, and bulk actions. Magi keeps canonical assets separate from flexible working collections, so teams can reuse what is approved without muddying the source library.
Categorize your designs into Collections
Collections in Magi are flexible sets for team-specific asset needs. Create collections that group assets in a way your team actually works, including local collections for campaign-specific images and references. Collections organize grouped assets by use case, team or campaign.
Start from a canonical Brand Kit
Every workspace gets a Brand Kit: a read-only visual collection of your logos, icons, illustrations, and photography, pulled straight from your brand ontology. Nobody accidentally overwrites the approved logo, because the Brand Kit isn't editable at the team level. Supported files include PNG, SVG, and JPEG uploads for reusable brand assets.
A new hire on the content team opens Magi for the first time and finds the current logo, icon set, and approved photography without any context sharing.
Access all assets added by your team and created by agents
Assets page is the central workspace for all approved visual files. It has the complete inventory including images created by Magi's agents or recently added or modified files.
Build local collections your team controls
Local Collections are the ones your team creates and edits directly: upload images straight to a collection and Magi drops you right into the full asset view once they're in. Use them for anything short-lived and specific like a single campaign's moodboard or a set of customer photos for a case study without cluttering the canonical Brand Kit. Pinned references let teams attach up to three images that can guide future asset generation inside that collection.
A demand gen lead spinning up a product launch campaign creating a local collection can pin the three hero shots she wants every asset to match and every teammate generating content for that launch pulls from the same visual direction.
Speed up brand asset management
Surface recently added or modified assets
Quickly search and sort to find what you need faster, especially when you need to spot the latest asset changes across collections and the full library.
Start with a Brand Kit that auto-populates
Brand Kit auto-populates from your brand ontology so approved visuals show up in the right place without your team rebuilding the library by hand.
Manage multiple brands without mix-ups
If your org supports more than one brand or a partner brand, you can keep them in the same system and use brand-based filtering to see only the assets tied to a specific brand.
Keep inspiration inside local collections
Add references inside a local collection, and agents can generate new images in a similar style without your team hunting for inspiration every time.
Track version history in All Assets
Version history for images generated in Magi lives in All Assets, so your team can trace what was created without losing the broader library view.
Favorite the assets you reuse most
Favorites give your team a dedicated view for the assets they reach for all the time which cuts repeat searching for the same approved files.
Save time with bulk actions
Select multiple assets at once and manage them together instead of repeating the same action file by file.
Who gets the most out of this first?
Founders: Build a cleaner brand system early so every new asset does not need founder memory as the approval layer.
Heads of marketing: Give the team one place to find approved visuals, reduce reuse mistakes, and ship faster without lowering the bar.
Demand gen teams: Pull the right campaign assets quickly and cut the time lost to visual hunting.
Content and brand teams: Separate evergreen brand assets from local campaign work while preserving governance.
Multi-brand teams: Use brand-based filtering to see the right assets for the right brand inside the same system.
How does this compare to the messy old workflow?
Each of these tools is strong at one job. Bynder is enterprise digital asset management at scale with smart filters, and bulk editing built for libraries of tens of thousands of files. Frontify is a living brand library where guidelines and assets are machine-readable brand knowledge. Marq turns approved assets into locked templates that non-designers can safely personalize.
The gap is the same across all three where the library and the generation are separate systems. Marq generates images inside templates locked in advance and is not curated for a campaign. Bynder and Frontify govern the library well, but the actual asset gets generated elsewhere and carried back. Magi's Asset Library closes that gap by living inside the system the marketer already generates in so the library, the brand rules and the agents pulling from both are one surface.
Capability | Magi Asset Library | Bynder | Frontify | Marq |
|---|---|---|---|---|
Canonical source | Brand Kit holds approved visual truth, auto-populated from your brand ontology | Centralized system of record for digital assets at scale | Interactive brand guidelines and per-brand libraries, held as machine-readable brand knowledge | Brand portal for approved assets, often layered on top of an existing DAM |
Daily working sets | Local collections separate evergreen brand assets from short-lived campaign files | Libraries improve cross-team asset access and reuse | Rule-based curated views surface the right assets per market or campaign | Template library grouped by use case, region, or business unit |
Retrieval speed | Search, sorting, favorites, and brand filters | Search sharpened by metadata and filter structures | Natural-language search plus a Brand Assistant that answers in plain language | Search across assets and templates, including AI search by description |
Governance | Brand-based filtering keeps assets tied to the right brand; read-only Brand Kit prevents drift | Role-based access and permissions support brand control | Granular permissions and approval workflows, with guidelines enforced beside the assets | Element-level template locking plus role-based access; non-designers edit only defined fields |
Scale operations | Bulk actions manage many assets at once | Built to remove silos and speed content operations | Multi-brand portals with a dedicated library per brand | Built for distributed teams producing high volumes of on-brand content |
File support | PNG, SVG, and JPEG in one system | Images, video, documents, and creative files | Broad asset types plus structured guidelines content blocks | Design templates and brand assets; converts InDesign files into editable templates |
AI-assisted generation context | Local collections pin up to 3 references so agents generate in a matching style | AI auto-tags, enriches metadata, and detects duplicates | Brand Assistant retrieves assets and suggests copy, and feeds brand knowledge to external AI tools, rather than generating net-new visuals itself | AI generates content inside locked templates, staying within brand guardrails |
Where it lives | Native to BrandOS, so your content agents already read from it while generating | Standalone platform teams open separately | Standalone platform that feeds brand knowledge into other tools via API and MCP | Standalone platform that often sits on top of a separate DAM |
What's next on the Asset library roadmap
1. Select local collections as a reference directly from the homepage while generating content.
2. Add richer asset metadata like descriptions, sizes, and tags.
3. Reference local collections while prompting new image generation.
Turn brand assets into a growth advantage
Brand asset management makes approved visuals easier to use than the wrong ones. Once the Asset library lives inside BrandOS, teams move faster, keep the brand intact and reuse the right visuals by default. The best brand system is the one your team still uses when the deadline gets tight.
New to Magi? Book a demo to see brand asset management configured around your real marketing workflow.
Already on Magi? Open Assets in your workspace and start organizing Brand Kit, collections, and favorites.
Frequently asked questions
What is brand asset management?
How do you organize brand assets across multiple campaigns?
Which file types does the Asset library support?
How do you stop teams from using outdated logos or old brand assets?
Can teams use local references for new visual generation?
Do you need a DAM tool if you're a small marketing team?
