Ramp
01
Ramp put a man in a box
“Meet Brian.” A short film about a man boxed in by accounting, released in chapters—the sequel landed a day later.
Eric Glyman
Co-founder & CEO, Ramp
The State of LinkedIn 2026
- 100
- B2B software companies
- 23,975
- posts analyzed
- Seed–$1B+
- company revenue
Built from the feeds of
FigmaMicrosoftHubSpotSalesforceCanvaWizVercelClayGammaZapierDatadogCloudflareCrowdStrikeNotionAtlassianSuperhumanPerplexityZoomFigmaMicrosoftHubSpotSalesforceCanvaWizVercelClayGammaZapierDatadogCloudflareCrowdStrikeNotionAtlassianSuperhumanPerplexityZoom
The LinkedIn playbook built on the top 100 B2B feeds.
Inside the report
- The monthly post mix the best feeds run
- The openers, formats, and CTAs that score—and the ones to retire
- Benchmarks for your stage, from seed to $1B+
Launching, promoting, or building in a niche? Start here.
How to do product marketing right?
Lead with what shipped, and have a person post it. That alone nearly doubles a “how to use our feature” post.
Is there a right format to promote events?
Yes. When a person posts the invite instead of the page, it does about 60% better. Where the link goes changes the result, and the post after the event beats the promo.
Should you lead with opinions or play it safe on LinkedIn?
Opinions are good, but not from your company page. Opinions score twice as high when a person posts them. And one more edit lifts a typical post by 31%. It’s in the report.
What topics and keywords should your company write for?
It depends on what you sell. What works for a dev tool isn’t what works for an agency or a cybersecurity company. Growth and leadership posts do well across the board, but most companies still post about their webinars.
What the top 100 feeds know that you don't. Yet.
- +129%
- more engagement when a person posts instead of the company page.
- −32%
- for designed graphics vs. photos of real people. They score below plain text.
- −91%
- engagement per follower once a page passes 2M followers.
- 0
- in the top-scoring posts. Asking for the click costs you reach.
The wall of inspiration: best of LinkedIn 2026.
Ten of the 54 ideas worth stealing this year. Download the report to get the entire list.
- View the post (opens in a new tab)
Unify
02
Unify got on ESPN for $48.52
No Super Bowl budget. So three people bought poster board at Walgreens and stood behind ESPN’s cameras at 7am.
View the post (opens in a new tab)Austin Hughes
Co-founder & CEO, Unify
Clay
03
Clay raided the Masters gift shop
$3,000 of Masters merch, sent to Tier 1 prospects whose “golf signals” the team found with its own product.
View the post (opens in a new tab)
Varun Anand
Co-founder, Clay
Rippling
04
Rippling hired Tim Robinson
A diabolical mastermind with genius plans and terrible software. One joke, three posts, one week.
View the post (opens in a new tab)Rippling
Company page, Rippling
Wiz
05
Wiz took over the Las Vegas Sphere
“Vegas just got a little more Wiz-ical.” The Sphere, lit up for the company’s own sales kickoff.
View the post (opens in a new tab)Wiz
Company page, Wiz
Demandbase
06
Demandbase put its people on a billboard
An employee’s photo of herself in Times Square beat the page’s CMO announcement by a mile.
View the post (opens in a new tab)
Sheevaun Thatcher
VP Revenue Enablement, Demandbase
Vanta
07
Vanta made its leaders eat hot wings
“SOC Ones”: a Hot Ones copy where executives answer spicy questions over spicier wings.
View the post (opens in a new tab)Vanta
Company page, Vanta
CrowdStrike
08
CrowdStrike’s CEO won a 24-hour race
His team took its class at the Rolex 24 at Daytona. He posted it like a driver, not a CEO.
View the post (opens in a new tab)George Kurtz
Founder & CEO, CrowdStrike
Canva
09
Canva asked for one word
“I spy with my little eye… my sign to design today! Drop your word below.” The comments became the content.
View the post (opens in a new tab)Canva
Company page, Canva
Salesforce
10
Salesforce let followers pick the logo
Four characters, one deadline. Followers voted on the official Winter ’27 release logo in the comments.
View the post (opens in a new tab)Salesforce
Company page, Salesforce
Stop guessing what to post. Here's the month.
Twenty posts, built on the weekly mix the top 100 feeds run. Weeks 3 and 4 are in the report.
MonTueWedThuFri
Week 1
Founder tells a dated story: “A year ago, we…”
Launch post from a person: “Today we shipped…”
Carousel of your own data, 8–12 slides
Founder hot take you can back with data
Week 2
Founder shares a customer win, with the number
Carousel that turns a walkthrough into slides
Candid team photo from the week
Week 1
MonFounder tells a dated story: “A year ago, we…”
TueLaunch post from a person: “Today we shipped…”
WedCarousel of your own data, 8–12 slides
FriFounder hot take you can back with data
Week 2
MonFounder shares a customer win, with the number
WedCarousel that turns a walkthrough into slides
ThuCandid team photo from the week