How do you build an ABM motion when you’re a lean startup with a lean budget—and absolutely no interest in a 47-tool tech stack? In this episode of The 100x Marketer, Suvo breaks down his ABM workflow and the tools he recommends across data, enrichment, email writing, and sequencing—including Apollo, Parallel.ai, Magi, Reply.io, Instantly, Smartlead, and HeyReach. He also shares the principle behind the stack: every tool needs to earn its place through cost-effectiveness, useful integrations, and the ability to help a lean team move faster. Topics: ABM for startups, account-based marketing, ABM tools, ABM strategy, startup GTM, AI for sales and marketing, outbound marketing, AI marketing tools.
