How SciFin Uses Magi for LinkedIn to Turn Employee Reach Into GTM Action
In 3–4 weeks, over 60% of SciFin’s team was posting on LinkedIn with Magi, reaching hundreds of new accounts and contacts.
About this video
After nearly 20 years on LinkedIn and with almost 25,000 connections, what does Steve Gordon still need Magi for?
Steve shares how he turns ideas into posts that sound like him, pairs them with on-brand visuals, and confidently shares what his teammates are posting. He also explains how talking about what SciFin is building helps him attract strong GTM candidates and why he sees recruiting as a sales role, too.
Krish championed the LinkedIn employee advocacy program at SciFin. In 3–4 weeks, over 60% of the team was posting, reaching hundreds of new accounts and contacts. SciFin ties those posts to its GTM campaigns and uses account engagement to guide sales follow-up and ad retargeting.
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